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The Hungry Planet

What the World Eats

 

Summary

The installation includes 11 posters produced by the photographer Peter Menzel within the framework of the project “The Hungry Planet – What the World Eats”. It compares the consumption of food and eating habits between different countries around the world. In this way, visitors get a good overview of different living conditions around the world.

These posters are supplemented by a newly created poster picturing eating habits in the Czech Republic. The countries displayed are: Bhutan, Chad, China, Czech Republic, Ecuador, Germany, Guatemala, India, Japan, Mali, Mexico and USA.

Details

  • In total, the installation consists of 12 posters on eating habits in different countries. They show different extremes, such as the food consumption of a very poor Sudanese family in a refugee camp in Chad at one extreme and the huge consumption of a middle class German family at the other extreme. The families were photographed in their home environments, with the food they usually need for one week.
  • In addition to Peter Menzel’s existing posters, we added one with a photo of a Czech family. Eventually, we found a family living in a medium size town that was willing to cooperate with us on this project and to have their photograph taken. We asked a photographer to take a photo with a similar composition to the photos on the other posters.
  • Each poster is accompanied by texts in English and the Czech language (placed on a panel under each poster), which present basic information about each family, their main or most interesting eating habits and their preferred method of cooking. In addition, it mentions their method of food preparation and displays the following national statistics for each country: population, life expectancy, national obesity rate, annual health care expenditure per capita, percentage of population living below poverty line and the total cost of food for one week.
  • The posters are printed on self-adhesive material and stuck on a Plexiglas frame over the large windows in the exhibition hall.
  • The installation is accompanied by a short text about the Millennium Development Goals (MDG), especially MDG 1 (“Eradicate extreme poverty and hunger”) and a short message on how our specific habits affect the whole planet (e.g. waste food.)
  • The installation is linked to agricultural products and located on the landing of the second floor of the National Museum of Agriculture.
Museo Mundial_CZ_Planet_1

The posters are printed on self-adhesive material and placed in front of big windows

Museo Mundial_CZ_Planet_2

The installation is located behind showcases on the topic of energy poverty and next to an installation on bamboo architecture

Museo Mundial_CZ_Food_3

The day of the installation’s inauguration

    Budget + resources

    Budget needed:

    Obtaining the posters and copyright permission

    442 €

    Graphic Design

    375 €

    Printing

    423 €

    Transport of materials, assembly

    623 €

    Translation into English

    130 €

    Photo of a Czech family

    77 €

    Scanning the posters

    47 €

    Total

    2117 €

    How to do it step by step

    1st Step:

    Obtaining the original posters and copyright permission

    We negotiated with an organization in the USA that holds the copyright for Peter Menzel’s work and controls the distribution of related materials. We decided to buy a set of posters from the project “Hungry Planet – What the World Eats” together with explanatory materials. There were long delays caused by problems with the payment, which had to be made by a special funds transfer. Another delay was caused by Czech customs procedures. That is why this step took around six weeks to complete.

    2nd Step:

    Translating information for the Czech poster

    We found a translator and asked him to translate the information to be added to the posters. The translation and proofreading process was completed in three weeks.

    3rd Step:

    Creating the Czech poster

    It was quite easy to find a photographer who was willing to produce a similar poster of a Czech family. We chose the photographer Blanka Lamrova, who has been working for the National Gallery in Prague for a long time.

    However, it was not easy to find a Czech family to photograph and to obtain permission to publish their food habits and their food consumption for one week. Finally, we found a family from Moravia that was willing to cooperate with us.

    We came to an agreement with the family. They made a list of foods normally consumed and we then bought the food, arranged it in their flat and took the photo.

    It was also important to collect the same types of statistical data that were displayed on the original posters.

    4th Step:

    Designing the exhibition

    Following discussions with the architect and museum representatives, we decided to place the posters over the exhibition hall windows. This helped to create a special optical effect.

    For that reason, the posters were rescanned with accompany texts in Czech and prepared for printing on a self-adhesive translucent material. We decided to build a frame around the windows and stick Plexiglas over them, on which the posters were placed. These posters were printed together with posters for other Museo Mundial installations. This step took us four weeks.

    5th Step:

    Installing it in the museum

    We came to an agreement with a specialized company for them to set up this installation for us in the museum. They prepared draft plans showing how the installation would look and the technical solutions to be employed. These were agreed by Educon and the National Museum of Agriculture.

    Evaluation

    Ups and Downs

    Ups

    • A really serious challenge is the fact that people from Europe are often unable to imagine life in poorer countries. It is too far removed from their own experience. This installation helps to spread information and the photos give visitors very graphic images of life in so-called developing countries and the chance to compare the differences.
    • It was important and useful to incorporate the Czech family into the installation in order to make the topic more comprehensible for visitors.

    Downs

    • The posters on the top row are quite high, making it difficult for some people to read them.
    • There were problems with long delays and meeting deadlines during the transport of the posters from the USA to the Czech Republic. The delays made it difficult for us to meet the deadline for final installation.

    Feedback from visitors

    • Analysis is ongoing.

     This website has been produced with the assistance of the European Union.
    The contents of this publication are the sole responsibility of the Museo Mundial project partners and can in no way be taken to reflect the views of the European Union.

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