contact us | legal notice english português České deutsch

For every woman

For all of us

 

Summary

An equitable and sustainable world demands respect for women's rights and the principles of gender equality. It is a matter of justice, it is a matter of rights, and it is a social and economic issue.

Unfortunately, there are still many areas where equality is only a “principle on paper” without any practical application in the everyday life of thousands of people. To raise awareness on Millennium Development Goal (MDG) 3 (“Promote Gender Equality and Empower Women”), we set up an installation that allows visitors to confront the myths and stereotypes associated with traditional female and male professions.

Details

  • The question of equality between men and women is one of the fundamental principles of the United Nations, reaffirmed over the past 50 years in the major national and international documents as a principle to be respected by all men and women.
  • The Beijing Declaration, adopted in 1995 by the United Nations, considers that the human rights of women and girls are an inalienable, integral and indivisible part of Universal Human Rights. The full participation of women on equal terms in political, civic, economic, social and cultural life, at regional, national and international levels, as well as the elimination of all forms of discrimination based on sex, have been priority objectives for the international community ever since.
  • The installation, designed to present gender equality, is innovative and demystifies the prejudices bound up in professions traditionally associated with the male sex.
  • Through nine cubes measuring 50 cm x 50 cm x 50 cm, each displaying parts of images of six professions and a side of general information, visitors are confronted with some myths concerning certain professions in modern societies.
  • The idea of the installation is for visitors to combine the cubes in different ways, mixing professions and genders, thereby confronting their own gender stereotypes in relation to different professions. The chosen professions for women are: professional Formula 1 driver; firefighter and technician. Those for men are: gardener; dancer and home cleaner.
  • The installation is placed in the section of the museum displaying objects that illustrate the domestic environment of 19th century and mid-20th century families.
Museo Mundial_PT_Women_1

The main feature are nine cubes measuring 50 cm x 50 cm x 50 cm, displaying six images of professions and a side of general information

Museo Mundial_PT_Women_2

The idea of the installation is for visitors to combine the cubes in different ways, mixing professions and genders

Museo Mundial_PT_Women 3

The installation can be transferred to other locations

    Budget + resources

    Budget needed:

    Design

    400 €

    Totem display stamd

    150 €

    Graphics and content

    750 €

    Leaflet printing

    150 €

    Cardboard boxes

    195 €

    Vinyl printing for the boxes

    200 €

    Total

    1845 €

    How to do it step by step

    1st Step:

    What do we want to focus on and why?

    The promotion of gender equality is essential to eradicate poverty and achieve sustainable human development. Above all, we must remember that gender equality is a human right: women have the right to live with dignity and enjoy conditions that enable them to achieve social and economic security. Empowering women contributes towards the health and productivity of their family, community and nation. So, when we talk about gender equality we are also talking about human rights and sustainable development for all of us.

    2nd Step:

    Location

    Having identified the appropriate MDG, chosen the specific theme (equality in employment and occupation) and decided what type of installation we wanted (visual, educational, interactive etc.), we then needed to choose the location for it. We wanted a location providing a natural association between the topic of the new installation and the existing objects displayed. Choice of location will influence various aspects of the installation, such as its size and materials to be used.

    3rd Step:

    Get to work

    "Man dreams and the work is born" – but who will turn the installation concept into reality? A good idea is only fully achieved when its implementation matches the original idea. So, we must contact the appropriate service providers who can help us meet our objectives. We should point out that many museums already know a number of contractors who help facilitate the museum’s activities and they could also play an important role in this installation.

    In selecting contractors, we must have a clear idea of what we want, how we want to achieve it and by when. However, we must also be open to suggestions for improvements from other stakeholders.

    4th Step:

    The materials

    The installation may or may not have a set of support materials (signposting, subtitling, etc.) that further raise awareness on the issue in question. What kind of materials can we develop to ensure that the installation is creative, educational and informative? How can we encourage visitors to act and adopt sustainable behaviours? Once we are clear on the answers to these

    questions, we should carry out a SWOT analysis, identifying strengths, weaknesses, opportunities and threats. This analysis will help us to adjust certain details that may be decisive in achieving the installation’s purpose.

    5th Step:

    The message

    A clear and simple message can help ensure that visitors reflect on the issue at hand. So, there are certain requirements that we cannot ignore:

    Research: ensure that information presented through the installation is based on current and correct data from credible sources. If the data is complex, confusing or contradictory, the entire message is undermined.

    Writing: use language that is accessible to all audiences and pay attention to typography (type, size, font, colour etc.) in order to facilitate reading. The message should not be biased and should present arguments based on facts that can be substantiated by the visitor.

    Final text: we must ensure that facts are consistent and that we start by presenting the global dimension before moving on to local aspects to keep the visitor interested in the subject. The human dimension must always be present as well to ensure consistency between values and action. The messages should be highlighted in both the installation and the support materials.

    6th Step:

    Approval of the support materials

    Leaflet: What are we talking about and why? What do we stand for and which solutions do we want to promote? These are some of the key aspects for addressing the issues of Global Citizenship Education. In this installation, we tried to present the issue of equality between women and men as a challenge that has lasted for more than five decades. Through a timeline displaying this history, we illustrate that equality is a matter of human rights, enshrined in key documents at international and national level yet ignored in too many countries.

    The leaflet should have a visual link to the topic under discussion. If possible, it is advisable to include a key phrase that introduces and summarizes your key message.

    To address the issue of MDG3, our key message was "For every woman, for all of us". We believe that this phrase sums up the important role played by women in building a global world where all men and women have a place.

    Signpost: alerts visitors to the installation and the theme. Opt for a picture with a brief caption.

    Totem display stand: this has the dual function of displaying the leaflets and identifying the installation within the museum.

    7th Step:

    Setting up the installation

    The installation, designed to present gender equality, is innovative and demystifies the  prejudices bound up in professions traditionally associated with the male sex. Through nine cubes measuring 50 cm x 50 cm x 50 cm, each displaying parts of images of six professions and a side of general information, visitors are confronted with some myths concerning certain professions in modern societies. The idea of the installation is for visitors to combine the cubes in different ways to form images, mixing professions and genders, thereby confronting their own gender stereotypes in relation to certain professions.

    The installation is placed in the section of the museum where objects illustrate the domestic environment of families between the 19th and mid-20th centuries. Back then, particular tasks and leisure activities had to follow certain predefined rules. Both play and joining a profession were constrained by rules and social habits, dependent on both the family's social status and the child's gender.

    We sought, by linking the installation to these objects, to highlight the huge gains already achieved on the issue of gender equality and, at the same time, draw attention to what remains to be done.

    8th Step:

    Publicity and communication Plan

    The installation was first publicised in March 2015 to coincide with the month's theme: "European Year for Development - Women and Girls".

    We started the campaign with a teaser on Women's Day and during the month we disseminated information about the situation of women and girls around the world in various sectors such as education, employment, health and family relationships. Our publicity culminated in the photo album that was released later in the month..

    9th Step:

    Inauguration of the installation

    Depending on the size and resources of the museum, and when appropriate, you may wish to organize an inauguration for which different approaches may be used: debates, movies, family activities, and so on.

    On the question of gender equality, one interesting activity to consider is presenting the museum staff and their functions, through a diagram showing the number of men and women and their professional status. This activity can be a starting point for involving city residents and collaborators of the City Museum.

    Evaluation

    Initially, we opted for the traditional evaluation form, available at the reception. However, after an initial review of this approach, we adopted a faster and more effective assessment method: next to the installation two glass bottles were placed, one empty and another one with pebbles inside. The visitor is invited to put a pebble in the empty bottle if he/she has enjoyed the installation

    Ups & Downs

    Ups

    • The installation on the theme of gender equality is designed in an innovative way, allowing visitors to demystify the prejudices associated with certain professions that are traditionally exercised by men.
    • It allows interaction between visitors by working together to combine cubes that represent certain professions.
    • Mobility: the installation can be transferred to other locations.

    Downs

    • The material may deteriorate over time since it is made of cardboard.
    • People with physical disabilities will be unable to interact with this installation. Furthermore, children need the help of adults to handle the highest cubes.

    Lessons learned

    • Although in general the interactive nature of the installation was a real positive, the dimensions of the cubes are not appropriate for children or people with physical disabilities. In fact, it is impossible, without assistance, for these target groups to assemble the cubes.
    • The installation is very visual and informative, providing a good basis for educational services to develop a set of extended activities to raise further awareness on this subject.

    Feedback from visitors

    • Visitors gave positive feedback on: the interesting background provided; the creativity and simplicity of the materials; the equal treatment between genders in relation to professions; the portability of the installation; and the breaking down of stereotypes.
    • They stressed that this game-like activity allows greater interactivity between visitors. As for the negative aspects, they identified two: the lack of instructions on how to play the game and the fragility of the cubes.
    • In response to what would they do differently, they suggested providing more indicators on gender inequality and reducing the size of the cubes.

     

    Internet links + other sources

    UN Women:

    www.unwomen.org

    HEFORSHE:

    www.heforshe.org

    UN:The Millennium Development Goals Report 2015:

    www.nacoesunidas.org/wp-content/uploads/2015/07/MDG-2015-June-25.pdf

    UN General Assembly: The road to dignity by 2030: ending poverty, transforming all lives and protecting the planet:

    http://www.pnud.org.br/arquivos/relatorio_sintese_ods.pdf

    UN: Millennium development Goals:

    http://www.un.org/millenniumgoals/

    UN: Millennium development Goals indicators:

    http://mdgs.un.org/unsd/mdg/default.aspx

     

     This website has been produced with the assistance of the European Union.
    The contents of this publication are the sole responsibility of the Museo Mundial project partners and can in no way be taken to reflect the views of the European Union.

     EU