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Food planet

Sustainable Food for All

 

Summary

This Museo Mundial installation was conceived to raise awareness on the Sustainable Development Goals (SDGs), in particular the “Eradication of hunger” and the “Responsible consumption” goals. It has been installed in the form of a mobile structure located in the cafeteria of the Loures Municipal Museum.

Through a set of photos and a world map, it transmits a visual message about food around the world. In a simple and effective way, visitors can put photos on the world map and test their geographical knowledge at the same time as learning about food consumption in various countries.

Details

  • "What do families eat around the world?" The answer to this question was presented visually by the photographer Peter Menzel, who travelled around the world recording the diets of various families and food availability in the corresponding region. This set of photos provide a starting point for discussing issues related to hunger and food sovereignty as well as issues related to responsible consumption.
  • On one side of the installation’s mobile structure there is a vinyl world map (Peters Projection) with numbers (1-33) marked on every continent. There is also a white box attached, where the prints from Peter Menzel's photographs, taken from the book “Hungry Planet”, are stored. These 33 photographs are labelled with just the location and name of the country.
  • The challenge for visitors is to place the photos on the correct numbers on the map. This geographical challenge quickly turns into a chance to reflect on diets in different countries around the world, since the diets are depicted in the photos.
  • On the reverse side of the structure, visitors can find the correct answers and, below these, read (at eye level) about the "11 Myths and Realities" about hunger and food sovereignty. Below these features, visitors can find the leaflet and a section where they can stick Post-it Notes with their own suggestions on actions to solve one of the world’s most solvable problems: hunger.
  • The installation is set up in such a way that it can be used by individuals or groups: it is left to visitors to put the photos on the map and to observe the clear differences in diet around the world.
Museo Mundial_PT_Food_1

On one side of the installation’s mobile structure there is a world map

Museo Mundial_PT_Food_2

The challenge for visitors is to place the photos on the correct number on the map

Museo Mundial_PT_Food_3

All the photos were put on the wall

    Budget + resources

    Budget needed:

    Double-sided whiteboard on wheels, wiht a magnetic aluminium frame

    190 €

    Design

    600 €

    Printing vinyl

    300 €

    Printing photos

    100 €

    Magnet

    50 €

    Leaflet design and printing:

    700 €

    Total

    1.940 €

    How to do it step by step

    1st Step:

    What do we want to address and why?

    Given the wide variety of global issues covered by the SDGs, we needed to carefully consider what we wanted to address and how we wanted to do it. This should take into account the type of permanent collection held by the museum, the profile of its visitors and the range of possible activities. Discussing these issues with the museum’s team enabled us to collect a set of opinions that were useful when it came to designing the installation.

    2nd Step:

    Location

    Once you have decided on the subject, it is necessary to consider the installation’s location. You should aim for a location where the connection to the theme is immediately evident to maximise the installation’s impact. You should also take into account the size of the installation and the need to ensure that it does not hinder visitors’ access.

    → Note: in the case of this topic (food) you should consider using the museum’s cafeteria, since cafeterias tend to have high footfalls.

    3rd Step:

    Get to work

    Once you have decided on the subject and the location, you need to consider what materials are needed to implement your concept. Check prices, suppliers and, in the case of creative content, ensure you obtain the required authorizations for the use of images. At this stage, it is important to identify a supplier who can meet your design requirements and printing needs.

    4th Step:

    Schedule

    Once you have formed your extended team (including service providers), you should draw up a realistic implementation schedule, factoring in the individual schedules of everyone involved. Take into account the fact that, ideally, you should have the installation ready to launch on a symbolic date (for example, one of the international days such as the International Day for the Eradication of Poverty or World Food Day).

    5th Step:

    Materials

    Once work has been awarded to suppliers, you need to work with them to define your precise requirements for the materials. In this case, we needed to define our requirements for the design and printing of the supporting graphic materials, the mobile metallic structure where the world

    map would be placed and the magnets for attaching the photographs. To avoid overloading the structure with information, it is advisable to add a leaflet where the visitor can read more about the topic. The leaflet should include the following aspects: context; facts and figures; additional information; a call to action; the link between the museum and the SDGs; and some more photos.

    6th Step:

    All we want to say and do

    What to say: the message should be clear, brief and accurate. Pictures are worth a thousand words, so focus on the visuals to introduce the visitor to different opinions. In this case, since we were familiar with the work of Peter Menzel, we already knew the type of approach we were going to implement with the photographs.

    → Note: You must request permission to use these photos.

    Research: in order to have accurate data, it is necessary to carry out research on the websites of institutions known for their level of expertise and scientific research. For this particular topic, the latest reports from certain organizations, particularly the Food and Agriculture Organization (FAO) and the World Food Programme, should be read.

    → Note: data must be as up-to-date and accurate as possible since unreliable information undermines the credibility of the entire installation.

    Writing: once you have collected all this information, you need to write the message for the installation itself and for the accompanying sheet/leaflet. The information should be distinctive and presented in a language that is accessible to all audiences.

    7th Step:

    Approval

    The sheet/leaflet/brochure: The support material is critical to ensuring that visitors reflect on the topic and analyse the information transmitted. In this case, the message was clear and well-supported by evidence and figures. For the list of websites recommended in the sheet/leaflet we opted for those with clear calls to action for visitors. The mobilization of citizens for social justice is a common goal and, as such, should be encouraged. We chose an international, a national and a local website, thereby ensuring that we covered the glocal dimension (global + local). The sheet/leaflet/brochure should have a strong visual link to the topic under discussion. It was approved by the team and sent for printing (2000 copies).

    Signpost: it is essential to create a signpost for the installation, alerting the visitor to the presence of something innovative in the room. It was produced and attached to the wall.

    Plan: All museums have a map at their entrance, indicating the rooms and their respective exhibitions. So, we decided to create a Museo Mundial welcome map identifying the project installations.

    → Note: since it is a time-consuming process that also has an impact on the environment, the best option is to wait until all installations are in place before printing the map. This reduces costs and the impact on the environment. Throughout this process, it is essential to ensure that museum staff agree to everything written on all the support materials. Furthermore, it is vital to ensure consistency between graphic materials in terms of colour, font and the tone of the written message.

    8th Step:

    Installing it in the museum

    Once all the material is printed and everything is ready, you must identify an appropriate date for an official inauguration. On the day itself, remember to record the event through photos and/or video and ensure that the room and the installation complement each other.

    In our case, the installation is installed in the museum’s cafeteria in the form of a mobile structure with two faces (120 x 150 cm).

    Why the museum cafeteria?

    It is a place visited by many people who do not access the exhibition rooms so often. In this way, we could increase the reach of the awareness campaign.

    → Note: to use space leased to third parties, as in the case of this cafeteria, you must seek authorization from the respective management in advance.

    9th Step:

    Communication plan

    As the project seeks to attract the highest possible number of visitors, a communication plan was developed in support of the project and each installation in particular. We identified key institutions to contact, communication channels to use and the type of message we wanted to convey.

    So, during the days leading up to the installation’s inauguration, a Facebook event and an introductory teaser were created.

    Facebook Connected for a Better World: given its very high reach in Portugal, Facebook is an excellent communication tool. Therefore, and based on the information collected and research conducted previously, it was possible to create in advance a post to feed the Project’s Facebook page.

    Media: it is crucial to understand the installation’s impact on the media agenda. Nevertheless, it is still important to issue press releases, particularly to the local media.

    Flashmail: to increase publicity about the installation, we created a flashmail containing the poster image, a brief message and a summary about the project and its financial supporters.

    10th Step:

    Inauguration of the installation

    Invitation: ensure you meet with partners to coordinate the invitations and the list of attendees for the installation’s inauguration ceremony. You should photograph the event and, if possible, get some statements and/or interviews.

    11th Step:

    Promotion

    On the day of inauguration and over the following weeks, posts and photos alluding to the SDGs were posted on Facebook.

    The installation’s inauguration should be publicised using all channels available to your partners, including international networks and partnerships

    Evaluation

    Ups & Downs

    Ups

    • The images help visitors to visualize the subject immediately.
    • Interactivity: the activity of placing photos on a world map gives visitors the chance to test their geographical knowledge.
    • The variety of topics that can be explored by the museum’s educational service.
    • The installation may be used by individuals or by groups.
    • Mobility: the structure is built on wheels, allowing it to be moved easliy.

    Downs

    • The weakness of the photos/magnet requires maintenance and constant monitoring.
    • The call to action goes unnoticed at the bottom of the structure.

    Feedbacks from visitors

    • Visitors gave positive feedback on the structure, relevance, clarity, interactivity and versatility of the installation. In general they liked the fact that it gives visitors the chance to get to know countries and their respective diets. On the negative side, visitors said that the structure was overloaded with information and that the photographs were too small. When asked what they would do differently, visitors mentioned that the photos could be printed in a larger size and that sounds could be added.

    Internet links + other sources

    United Nations: Sustainable Development Goals:

    www.un.org/sustainabledevelopment/sustainable-development-goals/

    Peter Menzel: Hungry Planet:

    www.menzelphoto.com/books/hp.php

    Peter's Projection: An area accurate map:

    www.petersmap.com/

    Food and Agriculture Organization of the United Nations:

    www.fao.org/home/en/

    World Food Programme:

    www.wfp.org/

    The United Nations Development Programme (UNDP):

    www.undp.org/

     This website has been produced with the assistance of the European Union.
    The contents of this publication are the sole responsibility of the Museo Mundial project partners and can in no way be taken to reflect the views of the European Union.

     EU